One Pilates Launch Demonstrates Smart Fit Premium Market Push
Smart Fit ventured into Brazil’s premium Pilates market with the November 2024 launch of One Pilates in São Paulo’s affluent Itaim Bibi neighborhood. The R$499 monthly membership fee represents a significant departure from Smart Fit’s traditional pricing structure, signaling Edgard Corona’s commitment to diversifying beyond the company’s high-value, low-price origins. The One Pilates concept accommodates […]