For fitness professionals, social media is an indispensable mechanism for growing business. If you’re based in a fitness career, just like every other business, you have your own unique challenges. But then again, you have plenty of opportunities at your disposal. The best way to take advantage of these is to make use of your social channels right way. What most people don’t know is that there is a massive appetite for fitness-related content on social media.
Damen Griffith, a health and fitness expert has been transforming thousands of people through his fitness guidance. He has been using social media to do this, and his game is one of a kind. He has such a huge amount of influential power that everyone just wants to try out his online fitness classes. Here’s how he is reaching out to people on social media. Let us discuss some of the tips you can apply to maximize the effectiveness of your social media fitness guidance, with the help of Damen
Be Patient and Post Often
You might be wondering what you are supposed to post, and how will people respond to your posts. Just like every other business, the beginning is always the most challenging. But patience is the key. Post pictures and videos of your clients doing workouts and their photos. People want to see, not just read, what it is that you have to offer. You may not receive responses the way you expect at first, but the more you keep posting, the more people will be interested in your services and will start contacting you for further inquiries. This way you will also realize that people will start sharing their fitness stories with you. Whenever people share their struggles, progress, or questions on your platform, there are higher chances of them showing up at your facility.
Provide Great Content and Interaction Incentives
As a fitness coach, you have to create content your audience loves. Let them learn more about your services from you. It’s important to provide lists of dos and don’ts, covering some of the most common topics in fitness. You can choose to write about seasonal fitness tips, like how to stay in shape during winter seasons, or the best exercises for a sunny day. Also, provide them with nutritional information and some of the best dietary tips. These are broad topics in fitness coaching, and most people don’t know how to balance their diets while keeping fit. Guiding them on how to balance their meals is also a way of attracting more clients. While coaching his clients, Damen also guides them on the best diets for fitness.
If you are focussing on building a thriving community, great content isn’t enough. Damen never stops sharing great content, excelling in consistency. He does this not to just market his online company, but also to help those who might be in need of these services. This not only helps people feel more connected and more comfortable but it also helps them understand that your social profiles aren’t just a mere reflection of your brand. They’re also a perfect reflection of your facility.
Publish the Success Stories of Your Clients
People love being congratulated or appreciated for something they have done successfully and which has led to positive results. Therefore, if you are a fitness coach, you should always remember to congratulate your clients, especially those who have put in their work and made a great transformation. Do this on social media. It may sound like a small act but it is not. This is simply showing appreciation to your clients and it makes them feel proud of their achievements. Publishing the success stories of your fitness clients on social media will not only motivate a lot of people to keep on working harder on their fitness journey but also more people will be attracted to your services in a bid to be as successful as your fitness clients.
One of the most marketing tools is testimonials if done correctly. If you visit one of Damen’s online page, you will happen to find a lot of before and after images of people testifying how they have transformed with the help of this fitness coach. Their success stories have been showing off the real results of his fitness training. Such is a great way of telling a person’s fitness journey in case study form. With no doubt, this will always interest and attract an audience. Visit Damen’s website linked above, and also check out his Instagram here.